Wanna Catch More Mice?

It's nice to meet you

Hi, I'm James.

I'm a website copywriter and content marketer from Melbourne.

I'm pretty good at it.

I specialise in content that brings buyers to your website, and strong clear words that sell.

That's why entrepreneurs from across Australia and the USA are coming to me for the right words and ideas to grow their business.


I Started in Web Marketing in 2007

It started with a guitar website.

Word got around that I knew website content and traffic, so people came for help.

Since then, I've plied this trade as a freelancer, an on-site contractor, and as an entrepreneur. I even served a short sentence as a copywriter at Australia's largest digital agency.

I've built things for everyone from local tradesmen to Silicon Valley.


What Makes Me Tick

I'm obsessed with technology and persuasion.

The tech bug bit first.

My father ran a small software business from home in the 1980s. I was so fixated with his machines that when I was 7 he passed on a BBC Master Compact that was no longer useful, and I started learning BASIC.

I carried this on into University where I studied maths and computer science, and into my first real job as a computer programmer.

I'm pretty rusty as a coder these days, but I can still think like a nerd. I won't be confused by your tech product, I can understand what it's about pretty quickly.

I've also long been an avid reader and word geek.

I've spent a decade devouring all I can about writing, marketing, and the internet - and applying it to the real world.

Damn right

I Eat My Own Cooking

I reckon there's something a bit suss about those SEO guys and inbound marketers who you see constantly visible trawling internet forums and facebook groups, making themselves visible to get referrals.

You can't help but wonder: “If they're not willing to rely on what they actually sell to get the work in, why should anyone else?”

That's why you won't see me cold call strangers or hand out business cards at networking breakfasts. You won't see me bidding for jobs on freelancing websites either.

I live by the sword - by my written word and my website traffic.

That's how it should be.

To ride

Shoot Straight and Speak the Truth

The quickest buck a guy like me can make from a client is to agree to their project and quote the job, whatever I really think. That's the shortest path to the cash.

But I'm not built for it. I'm brutally honest to a fault.

If I see glaring problems with what you want me to do, I'll tell you. And if I think it's not worth doing anything at all.. because, say, your website sucks.. then I'll tell you that too.

Instead of just saying yes to close the sale, I'll tell you what you should do instead.

And if we start working together, I'm going to be in your face with questions.

Not because I'm some super extrovert who always needs someone to talk to. That couldn't be further from the truth.

It's because I don't pretend for a moment I know your products, your customers or your industry better than you. I'm serious about getting to grips with your unique insights, and the unique opportunities your business has on the web.

This means I make demands on your time.

Depending on who you are, this will either be a blessing or a curse.

Because so many business owners just want someone they can give a job to and get the work back. They want a “customer is always right” experience. The last thing they want is someone who talks back and tells them what's wrong with their ideas.

If that's you, you'll hate me. I'm not exagerrating. You'll want my photo for your dartboard.

But if you're ok with being challenged now and then.. because your whole reason for looking for a freelancer is to get someone who knows the work better than you.. because you're not after the guy who's easiest to work with, but the one most driven to get results.. then I might be exactly who you're looking for.

Over to you

Who I'm Keen to Work With

I can be a bit picky about clients.

This is not a big “you probably can't afford me” speech - my hourly fee is actually quite affordable - it's just that I'm really looking for clients who offer the best scope to do great work.

It's just that I'm not into the whole thing of juggling a zillion clients, some of whom might not really be the ideal fit with my skills anyway.

I want to hear from people who are honestly great at what they do, who need the right help to show that to new customers. I want more than a bank account and a pulse.

I want the situations where I add the most value, where I can be excited about what I'm building.

So I like to have a proper chat before I take on a new client. After that we can both decide whether we want to work together.

If that's you, let's get the ball rolling. Enter your name and contact details in the contact form.

Call me on +61 421 551 080 or email me using the contact form.

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